The following is a comprehensive overview of the Social Media Marketing Online Course provided by Online Training NG.

Course Overview.

The Social Media Marketing Online Course is a professional certification program designed to teach individuals how to market businesses, goods, and services across various social platforms. This training is intended for beginners and those looking to become experts in digital advertising.

Social Media Marketing is defined as providing step-by-step instructions for advertising a business on platforms including Facebook, YouTube, Instagram, Twitter, Pinterest, and LinkedIn.

Key Benefits of Social Media Marketing.

This training highlights several ways social media marketing can benefit a business:

• Increased Brand Recognition: It provides new channels to voice a company's opinion and increase exposure for products, making the business more accessible to new and existing clients.
• Improved Brand Loyalty: Engaging with audiences through social channels fosters higher loyalty rates.
• Higher Conversion Rates: Social media humanizes brands, making people more likely to do business with them. It has a 100% higher "initial contact to close" rate compared to outbound marketing.
• Increased Inbound Traffic: Every social profile and post acts as a path leading back to a company's website.
• Decreased Marketing Costs: As little as six hours of effort a week can significantly increase traffic. Paid advertising on platforms like Facebook and Twitter is also considered relatively inexpensive.
• Improved Search Engine Rankings: A strong social media presence acts as a "brand signal" to search engines like Google, indicating that a business is legitimate and credible.
• Better Customer Experiences and Awareness: Social media allows for direct communication to resolve complaints or thank customers. It also provides insights into customer interests and behaviors.

Training Materials and Methods.

This course provides a comprehensive learning package designed to be understood even by "dummies". It includes:

• Electronic Training Book: Accessible on Android, iPhone, iPad, and computers.
• Practical Training Videos: To assist with visual learning.
• One-on-One Training: Live instruction is provided through WhatsApp and other platforms until the student becomes a professional.
• Certification: A certificate is mailed to students upon successful completion of the program.

Course Content Outline.

The curriculum covers a wide array of platforms and strategies:

• Introduction: Why social media marketing is important and how to choose the right platforms.
• Facebook: Setting up pages, creating various types of ads, using groups, analytics, and Facebook Live.
• YouTube: Video advertising requirements, live streaming, and using Google AdWords for video.
• Instagram, Twitter, and Pinterest: Optimization, posting strategies, and paid advertising.
• Professional and Niche Platforms: Marketing on LinkedIn, Google Plus, Reddit (including AMAs), Tumblr, Quora, Periscope, Goodreads, and Flickr.

Registration and Fees.

• Subsidized Fee for Nigerians: 70,000 Naira.
• Standard International Fee: 180 USD.
• Contact for Registration: Students can register via our website, WhatsApp, phone, or by email.
• Direct Registration: You can click on the image below to register immediately.
• Student Support: Registered students can message our academy immediately to access materials and begin their one-on-one online training.