Digital Marketing Using Google Tools Training For Nigerians
This article provides a comprehensive overview of the "Digital Marketing Using Google Tools" training program offered by Online Training NG institute, specifically designed for Nigerians
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Overview of the Training.
This program is an intensive, online-based course that teaches participants how to use various Google tools to market and promote businesses, goods, and services. This training follows a step-by-step approach, moving from basic concepts to advanced digital marketing strategies.
Target Audience.
This training is designed for a broad range of individuals, including:
- Business Owners and Entrepreneurs: Those wanting to promote their own ventures or start a digital marketing business.
- Professionals: Marketing, sales, and advertising professionals looking to manage teams more effectively.
- Agencies and Students: Organizations needing to train employees or students conducting research in the field.
- Clients: Individuals planning to outsource marketing who need to understand the process to better track and evaluate their agencies.
Course Content and Curriculum.
The curriculum covers the entire "Digital Marketing Flow," including analysis, organic and paid promotion, tracking, and monetization. Key modules include:
- Foundation and Analysis: Understanding search result pages (organic vs. paid), using Google Trends for regional interest and related searches, and conducting Competitor Analysis.
- Local SEO and Website Strategy: Setting up and optimizing Google My Business (locations and custom URLs) and developing effective website strategies.
- Search Engine Optimization (SEO): In-depth coverage of On-Page SEO (HTML tags, Robots.txt, sitemaps, page speed) and Off-Page SEO (backlinks, press releases, blog/article submissions, and forum posting).
- Social Media Marketing (SMM/SMO): Strategies for using Facebook, Twitter, Pinterest, Instagram, LinkedIn, and YouTube for business growth.
- Google AdWords (Ads): A detailed look at paid advertising, including campaign structuring, keyword planning (match types), ad extensions, billing, and the Google Display Network.
- Tracking and Analytics: Setting up and using Google Tag Manager and Google Analytics to monitor demographics, behavior flows, and conversion reports.
- Webmaster Tools and Monetization: Managing site health via Google Webmaster (Crawl errors, Sitemaps) and learning to earn revenue through Google AdSense.
Training Materials and Cost.
This training is designed to be accessible, featuring a detailed training book filled with pictures and illustrations to assist learners at all levels.
- Format: This course is conducted entirely online, allowing participants to learn from home.
- Cost: The subsidized training fee for Nigerians is 70,000 Naira and 180 USD for international students.
- Direct Registration: You can click on the image below to register immediately.

