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Introduction To Our Advanced WordPress Search Engine Optimization (SEO) Training
WordPress is a powerful and effective open source web publishing platform that enables anyone, regardless of computer skills, to create and maintain a world-class website. Millions of people worldwide have adopted WordPress, and it's popularity continues to increase. In February 2011, WordPress.org reported over 32.5 million downloads of WordPress version 3.0. When you combine all the WordPress users that haven't yet upgraded, it's obvious that WordPress is firmly established as one of the most popular web publishing platforms. Its popularity is well-deserved. WordPress is easy to use, fun, efficient, and, as we will learn in this training, creates search engine-friendly websites. This training offers a practical, hands-on approach to installing, building, and optimizing a WordPress blog or website in a way that search engines will love. We'll unlock the hidden and not-so-hidden elements that search engines look for when they return search results for their visitors. We'll also look at a wide range of new ways to market your website or blog through secondary channels such as video sites and social media, and we'll learn that WordPress is particularly well-suited for extension into these other channels. We'll learn about Google's recommended best practices and how to implement the best ranking strategies when planning and executing your web marketing plan. We'll learn to identify and safely avoid a host of forbidden black hat techniques that search engines frown upon. We'll learn the full spectrum of search ranking factors and techniques: keyword research, title tag optimization, link building, site architecture, and more. Finally, we'll take everything we learn about search optimization and learn how to implement it on the WordPress platform. With the tools in this training and the inherent power of WordPress, you have the opportunity to create a high-ranking website that can compete with any search engines in the market.
What this training covers
Lesson 1, Getting Started – SEO Basics, covers the basics of SEO from start to finish, introducing topics such as on-page ranking factors, how search engines work, and link building.
Lesson 2, Optimizing WordPress for SEO, helps align your SEO strategy with the WordPress platform and solidify your plan. You'll need to set realistic goals and timelines for your business or website through educated investigation and analysis. Proper and thorough planning will ensure that you'll succeed even in competitive search markets.
Lesson 3, Researching and Working with Keywords, begins by building a keyword list based on what you have to offer consumers. We'll examine whether it's wiser to focus on a few high-value terms or to build a broader keyword list and rank for a wide variety of phrases. You'll learn how to group the keywords into manageable groups and how to leverage the grouped keywords for maximum SEO benefit.
Lesson 4, Understanding Technical Optimization, covers how to take what you've learned about keyword research and implement a ranking strategy. You'll learn how to build a perfect web page: a web page where all the elements work together to achieve maximum ranking power. You will also learn how to craft a domain name that is well-poised to rank for primary keywords. We will examine how to create an effective WordPress permalink structure.
Lesson 5, Creating Optimized and Engaging Content, shows you how to better engage visitors with your content. You'll learn how to write effective titles and headlines— how to grab readers' attention from the start.
Lesson 6, Link Building, covers some general topics in link building such as how and where to get links. You'll learn about PageRank, Google's trademarked and patented process to count the inbound votes that we receive as links from other websites.
Lesson 7, Using Social Media, shows you how to harness social media in order to promote your company or website and supplement your search strategy.
Lesson 8, Avoiding the Black Hat Techniques, takes you on a tour through the seedy side of SEOs. We'll examine a wide range of black and gray hat techniques—and why it is imperative that you avoid them.
Lesson 9, Avoiding SEO Mistakes, examines the errors in keyword research that can lead to ranking trouble in the future. We will look at the complex challenges surrounding site architecture and some common mistakes that webmasters make.
Lesson 10, Testing Your Site and Monitoring Your Progress, covers a range of tools with which you can monitor the quality of your website, learn how search spiders interact with your site, measure your rankings in search engines for various keywords, and analyze how your visitors behave when they are on your site.
Bonus A, WordPress SEO Plugins, discusses some of the most helpful and powerful plugins that can help you take your WordPress site to the next level.
Bonus B, Other SEO Resources, provides you with some resources that can help you stay on top of search engine optimization for your website.
What you need for this training
Some prior knowledge of WordPress is expected but no prior knowledge of search engine optimization is required to use this training. You'll need to begin with a working installation of the self-hosted version of WordPress. Beyond that, you'll need little more than a web browser and your wits. All the tools in this training—including the installation of powerful WordPress plugins—can be accessed through your web browser.
Who this training is for
This training is for anyone using WordPress, ranging from owners of business sites to website developers and blog owners. Any WordPress user who wants to sell products or services or send out a message to the world will find that getting better rankings in the search engines will help them reach their goal faster.
OUR TRAINING COURSE CONTENT AT A GLANCE
SEO Basics
Introducing SEO
Improving your rank on all search engines.
Exploring the changing nature of search engines.
Understanding a search engine's inner workings.
Preparing the index.
Querying the index.
Exploring on-page search ranking factors.
Weighing search factors.
Understanding the search algorithm.
Ranking factor – body content.
Serious ranking power – title tags and meta tags .
Making perfect title tags.
Using heading tags (h1, h2, h3).
Optimizing code quality and load speed.
Menus, internal navigation, and link structure.
Image filenames and alt tags.
Text attributes – bold, italics, and underline.
Ranking factor – high page count.
Fodder for search engines – fresh content.
Using the subtle power of outbound links.
Understanding off-page ranking factors.
- Links are the power
- Creating natural links
Avoiding over-optimization
Converting visitors to customers – the third spoke of SEO.
- Creating conversion-based websites
Summary
Optimizing WordPress for SEO
Setting goals for your business and website and getting inspiration.- Analyzing your audience.
- Determining the goal of your website.
- Following the leaders
- Gauging competition in the search market.
Knowing what WordPress already does for your SEO
- Understanding WordPress' economical architecture.
- Building large sites quickly with Wordpress.
- Earning respect with search engines.
- Leveraging WordPress' blogging capabilities.
- Displaying RSS feeds.
- Finding your RSS feed.
- Promoting your RSS feed.
- Automatically creating descriptive URLs with WordPress permalinks.
Creating reliable and text-based navigation.
Engaging visitors with built-in collaboration, contribution, and community building.
- Employing user roles to get your team involved.
- Improving ranking with user comments.
- Using update services.
Understanding what WordPress doesn't do for your SEO
- Tackling duplicate content within WordPress.
- Overcoming landing page customization limitations.
- Understanding the limitations of page-by-page navigation.
Summary
Researching and Working with Keywords
Building your site's foundation with keyword research.
Understanding relevance and the effect of short tail and long tail keywords.
- Examining user intent through keywords.
- Developing a powerful long tail search strategy.
- Researching keyword search volume with online keyword tools.
- Google's Adwords Keyword Planner.
- Spotting keyword popularity patterns with Google Trends.
- Keyword discovery with Google Suggest and Ubersuggest.
Identifying and developing your initial keyword profile
- Creating your keyword matrix.
- Calculating relevance scores for keywords.
- Gathering keywords – thinking about your customer's (imperfect) intent.
Building keyword lists with common qualifiers.
Employing the human touch in keyword research.
- Analyzing customer's search behavior.
- Building keyword lists with location names.
Learning how customers engage in local search
- Applying long tail theory to local search.
- Building local pages the right way.
- Following the people, following the money.
- Tuning and honing your keyword list.
Prioritizing keywords
- Building first, second, and third tier keywords.
- Accounting for seasonal trends.
- Tuning your list – negative keywords.
- Grouping keywords into families.
- Finding new keywords.
- Eyeing the competition.
Finding new keywords with Google AdWords.
Summary
Understanding Technical Optimization
Choosing a keyword-rich domain name
Buying/acquiring domain names
- Hyphens and extra characters in domain names.
Creating an effective WordPress permalink structure.
Highly customized permalinks.
Optimizing your Page/Post titles and title tags.
- Page/Post title processing in WordPress.
Crafting title tags
Creating perfectly-sized title tags
Crafting Page/Post titles
Optimizing meta tags
Configuring WordPress to generate meta descriptions.
Best practices for meta descriptions
- Leveraging your meta descriptions to draw clicks.
- Crafting meta descriptions.
A dead HTML element – meta keyword tags.
Optimizing your body content
- Best practices for optimizing body content.
- Keyword density in body content
Optimizing heading tags
Optimizing WordPress templates
- Generating page headlines manually.
Improving rankings with optimized images.
- Inserting images and optimizing image properties in WordPress.
- Setting image alignment and link settings.
- Making speedy edits to image properties.
- Manipulating image sizes to speed up website load times.
The ultimate WordPress robots.txt file
- Fighting bad bots with help from Wikipedia.
Optimizing with the XML Sitemaps plugin for WordPress.
SEO power tool – Google Webmasters
- Optimizing your site with Google Webmasters.
Summary
Creating Optimized and Engaging Content
Engaging visitors with your content
- Thinking like a television chef
Writing effective titles and headlines.
Transcending bland, keyword-rich titles.
Organizing your content with WordPress tags.
Creating keyword-aware content
Keeping it natural
Avoiding automated content plugins
Writing for your audience
- Thinking about a searcher's intent
Providing quality information
Writing to get results
Developing your writing style
Narrative styles
Structuring your content using taxonomy and hierarchy.
- Using WordPress categories.
Managing your categories with plugins
- Advanced Category Excluder
- Multi Column Category List plugin.
- My Category Order
- Fold Category List
Hiring a writer
- Where to hire content writers
Summary
Link Building
Understanding the importance of backlinks.
- The mathematics and operation of PageRank.
- The PageRank damping factor.
- PageRank is shared among outbound links.
- Learning to discount PageRank.
- Understanding trust as a ranking principle.
- Understanding the importance of website category.
Distinguishing between dofollow and nofollow links.
- Understanding nofollow links
- How to implement or identify a nofollow link.
- Avoiding and identifying nofollow links.
- The diminishing universe of followed links.
- Making use of nofollow links.
- PageRank – summary and conclusion.
Authority links – what they are and why you want them.
- Link anchor text
- How anchor text appears in HTML code.
- Site-wide links and footer links
- Repetitive links from common IP addresses.
How to measure your inbound links
- Measuring inbound links with Bing Webmaster.
- Measuring inbound links with Google
- Measuring inbound links with online tools.
Securing links through link directories
- Building links with super directories – BOTW and DMOZ.
- Building links with mid-tier general directories.
- Building links with niche directories.
- Building links with regional directories.
- Building links with article submission sites and directories.
Building links with infographics
- Developing your infographic.
- Promoting your infographic.
- Understanding the quid pro quo of infographics.
- Setting up your infographic home.
- Including a Facebook-Ready Thumbnail.
- Promoting your infographic by making it searchable.
- Promoting through social media.
- Promoting through infographic/visual graphic directories.
- Using Specialized Searches to Find Bloggers and Webmasters.
Link building by commenting on blogs and forums.
- Commenting on blogs.
- Commenting for good, not for evil.
Building links through direct link requests
- Asking for links from the sites in your niche.
- Telling webmasters why they should link to you.
- Requesting links from vendors & Reciprocal linking – is it dead?
- Building links by creating link bait
- Resource lists.
- Sharing a humorous story or article
- Writing about current events
- Writing something controversial
- Interviewing an expert
- Giving something away
- Testing something
- Developing How-to Information
- Creating video content
- Creating quizzes
- Using a catchy title
- Examples of effective link bait
- Fashionista's 20 Most Influential Personal Style Bloggers.
- Fast lane—the slide
Summary
Using Social Media
What is a search engine?
Going viral with social media
- Learning to build your personal authority.
- If your business has a map listing, Google+ activity is vital.
- Make friends
- Post photos, then share
- Use Google Maps to get directions to your business.
- Don't go crazy doing one thing
- Review lots of things
- Activity engenders activity
- There really is no bad activity, just have fun.
- Favorite stuff/star stuff
Using LinkedIn to promote your business or website.
Microblogging with Twitter for business
- Employing Twitter for your business.
- How to get people to follow you on Twitter.
- Using Twitterfeed to automatically update your followers of new blog posts.
- Top tips for using Twitter for business.
- Using Twitter to promote your business.
Using social bookmarking sites to promote your business
- Getting started with social bookmarking.
Choosing a social bookmarking site
- Beginning with social bookmarking sites & Promoting your website through social bookmarking sites & Timing is important & Your ranking matters
- Submit a catchy headline or title
- Remember to choose an appropriate social bookmarking site for your business.
- Remember that social bookmarking websites are communities.
Leveraging Facebook for a business or blog
- Using Facebook to promote a new or existing business or blog.
- Utilizing the full potential of Facebook.
- Using a Facebook business page to promote your business or blog.
- Using a Facebook group to promote your business or blog.
- Sharing content and connecting with others on Facebook – useful features and applications.
- Joining groups
- Increasing your circle of friends
- Updating your status often
- Posting wall comments
- Adding an RSS feed to your page or profile.
- Using Facebook Ads
- Linking your external website to Facebook.
- Automating Facebook updates with NextScripts' Social Networks Auto-Poster.
- Going viral with Facebook sharing plugins.
Encouraging sharing on Pinterest and photo sharing sites.
Encouraging Twitter posts and the Tweet This plugin.
Taking social media too far
Promoting your business or blog with YouTube.
- Using YouTube as a hosting and delivery platform.
- Using video delivery alternatives to embedded YouTube videos.
- Employing YouTube as a search engine.
- Video success story – Will it Blend?
- Promoting products and services on YouTube.
Summary
Avoiding Black Hat Techniques
Typical black hat techniques
- Hidden text on web pages.
- Spider detection, cloaking, redirection, and doorway pages.
- Linking to bad neighborhoods and link farms.
Google Webmaster Guidelines
- Google Webmaster Guidelines in a nutshell.
- When Google detects violations of its guidelines.
Diagnosing a Google ranking ban, penalty, or filter
- Understanding a Google ban
- Diagnosing a total or partial ban
- PageRank adjustment/PageRank penalty.
- Diagnosing a PageRank penalty
- The -950 ranking penalty
- How to diagnose a -950 ranking penalty.
- The -30/-40 ranking penalty
- Diagnosing a -30/-40 penalty
- False positives that aren't penalties
Clearing a Google penalty
- Abandoning your existing domain and starting over.
- Cleaning your site and requesting reconsideration following a Google penalty.
- Step 1 – Sign up and verify with Google Webmaster Tools.
- Step 2 – Clean your site
- Step 3 – Requesting reconsideration
- Step 4 – Drafting the reconsideration message.
- Step 5 – Wait
Avoiding black hat techniques and purveyors who promote them
- The standard black hat scam – Link exchange.
- The standard black hat scam – Website submission service.
- The standard black hat scam – Offshore link building.
- The standard black hat scam – Autoblogging.
Summary
Avoiding SEO Mistakes
Pursuing the wrong keywords
Poor internal anchor text
Flash, JavaScript, image links, and other non-readable content.
Poor site architecture
- Expert site architecture with manual links and PageRank sculpting.
Over-optimization
- Over-optimizing of on-page factors – Guidelines.
- Over-optimizing inbound links – Guidelines.
Jumping the gun and the sandbox
Using free hosted domains
Forgetting verification tools
Ignoring local directory listings
- Always assigning as many categories as possible.
- Getting reviews
- Uploading pictures to your local listings.
- Completing all optional fields
- Making multiple entries for multiple locations.
- Writing a compelling business description with keywords.
- Paying for clicks when you rank organically.
- Leaving stray pages in Google's index.
- Failing to produce fresh new content
Summary
Testing Your Site and Monitoring Your Progress
Google Analytics
- Setting up Google Analytics for your website.
Using Google Analytics
- Understanding key analytics reports
- Setting up automated analytics reports.
Google Webmasters/Search Console
- Understanding your website's search queries.
Checking your website's code with a HTML Validator.
Checking your inbound link count with Bing Webmaster
Monitoring ranking positions and movement with Rank Tracker.
Monitoring backlinks with Majestic SEO
Summary
BONUS - WordPress SEO Plugins #
BONUS - Other SEO Resources #
- Online forums
- Google's tools for website owners
- Other helpful SEO tools
And many others, You will learn many things in this powerful training which I can't mention here.
NOTE -: Our Advanced Wordpress search engine optimization (SEO) training book package is well details, come with pictures and illustrations that even a dummies can understand it. The training book is an electronic version which you can read on your Android phone, iphone, iPad and computer system. We are still going to train you one on one live online through WhatsApp and others, we will train you till you become a professional in Advanced Wordpress search engine optimization (SEO). The training fee is just 150usd. You can Register Here or Whatsapp, call or message us on 2349077269910 - 2347068895656. you can also email us at indigenousi.tsolution1@gmail.com to register. Register today and become expert in Advanced Wordpress search engine optimization (SEO).
