"Professional Copywriting Course" Do you want to learn Copywriting, how you can start your Copywriting career and earn a living from it. Are you searching for Professional copywriting course, social media copywriting course, copywriting course online, copywriting course with certificate, copywriting skills course, copywriting class online, Google copywriting course, copywriting course for beginners, top copywriting course or learn copywriting online. if yes, indigenous i.t solution training institute (Online Training Ng) has brought an intensive training for people who want to learn Copywriting online from the comfort of their home or office. This training will teach you the complete A to Z guide of Copywriting. This is a training for everyone who writes, edits, or approves copy—ad agency copywriters, freelancers, ad managers, account executives, creative directors, publicists, entrepreneurs, sales and marketing managers, product and brand managers, Internet marketers, marcom professionals, and business owners. It is largely a training of rules, tips, techniques, and ideas. Many big agency copywriters and creative directors will tell you that advertising writers don’t follow rules, and that “great” advertising breaks the rules. Maybe so. But before you can break the rules, you have to know the rules. This training is structure to give you guidelines and advice that can teach you to write effective copy—that is, copy that gets attention, gets its message across, and convinces the customer to buy the product. Beginners will learn all the basics they need to know: what copy is, what it can do, how to write copy that gets results. For people who have been in the business a few years, This Copywriter’s training will serve as a welcome refresher in writing clear, simple, direct copy. And, the training contains some new ideas, examples, and observations that can help these folks increase the selling power of their copy. Even “old pros” will get some new ideas—or some old ideas that they can use profitably for their own clients. My approach is to teach through example. Numerous case histories and sample ads, commercials, mailers, and brochures illustrate the principles of effective copy. Guidelines are presented as short, easy-to-digest rules and hints. Perhaps the copywriters who don’t know the rules do produce great advertising—one time out of one thousand. But the rest of the time they create weak, ineffectual ads—ads that look pretty and read pretty but don’t sell the product. (And the reason they produce bad ads is that they don’t know what makes for a good ad!) If you master the basics presented in this powerful training, I can guarantee that you’ll go on to write “great” advertising or win prestigious advertising awards. am also certain that you’ll be writing good, clean, crisp, hardworking copy—copy that gives your customers reasons to dig into their wallets and buy your product . . . and not someone else’s! As you enroll for This Copywriter’s training, you’ll discover what you’ve suspected all along—that copywriters aren’t “literary people” or creative artists. Copywriters are salespeople whose job is to convince people to buy products. But don’t be disappointed. When you begin to write copy that sells, you’ll discover, as I have, that writing words that persuade can be just as challenging—and exciting—as writing a poem, magazine article, or short story. And it pays a lot better, too.
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What Is Copywriting?
Copywriting is the process of writing persuasive marketing and promotional materials that motivate people to take some form of action, such as make a purchase, click on a link, donate to a cause, or schedule a consultation.
What Is a Copywriter?
A copywriter is a professional writer responsible for writing the text, or copy, used in marketing and promotional materials. Also a copywriter is anyone who is paid to write copy — aka the words used for marketing products and/or services.
This includes things like:
- Sales pages
- Email funnels
- Landing pages
- Blog posts/articles
- Social media posts
- White papers
- Case studies e.t.c
Despite the name, copywriters are more than just writers. They’re writers, salespeople, and behavioral psychologists all rolled into one.
- In-house. Working for a company or marketing agency.
- Freelance. Working as a freelance copywriter (aka being your own boss).
- Get attention.
- Communicate.
- Persuade.
- How do I write copy that works in any format?
- How do I adapt copy from print to digital communications?
- What is the best way to set out any type of sales or marketing piece?
- How can I save time when writing copy under pressure?
- Helps you achieve sales, marketing and commercial goals.
- Gives you easy-to-follow advice on the right way to write copy.
- Provides real-world examples of different copywriting styles and tones of voice.
- Allows you to write better copy, faster.
- Takes the stress out of planning and writing any type of marketing or sales copy.
- Shows you proven shortcuts for beginnings, middles and ends.
- Explains how a professional copywriter goes about his work.
- Introduction
- Headline
- Sales letter
- Case study
- Press release
- Product brochure
- Press ad
- Presentation
- E-zine
- Corporate brochure
- Adword
- Article
- Web page
- Endpiece and many more
