"Business To Business (B2B) Marketing Training" Do you want to learn business to business (B2B) marketing, do you want to learn Business Marketing Management in a Business-to-Business Context. Are you searching for business to business (B2B) marketing training, business to business (B2B) course or business marketing management in a business to business context training course. If yes, indigenous i.t solution training institute (Online Training Ng) has brought an intensive training for people that want to learn business to business (B2B) marketing online at the comfort of their home or office. This professional training will teach you the complete A to Z guide of business marketing management in a business to business context. Business-to-business (B2B) marketing is when you send direct marketing to another company or business contact. Direct marketing is broad and includes any type of advertising, marketing, or promotional material. In a business-to-business model, companies and organizations exchange goods and services. For example, one company might contract with another company to supply the raw materials needed to manufacture a product.
The needs and interests of students are at the heart of the preparing of this training. The Online Training Ng aim to provide a clear, timely, and engaging examination of corporate marketing management. To this end, each lesson provides an overview, highlights key concepts, and includes several carefully selected contemporary business examples. This training expands and synthesizes marketing strategy development using a balanced scorecard rich in strategy mapping. Particular attention is paid to defining the characteristics of a successful business-to-business company and linking marketing to other key functional areas such as manufacturing, research and development, and customer service. This functional integration planning perspective is an important point when analyzing the strategy development process. The training provides examples of competitive and rapidly growing economies such as China that are currently using business marketing management. It also examines each component of the marketing mix from a commercial marketing perspective. This training pays particular attention to the branding process and the strategic importance of delivering competitive value to customers. The lessons on Product Innovation Management and Business Market Service Management further deepen the discussion. Again, special attention is paid to e-commerce and supply chain strategies for commercial markets and the effectiveness and financial impact of relationship marketing programs. Marketing performance measurement is also a focus of sales. It provides concise handling of marketing control systems and uses the Balanced Scorecard as a framework for analyzing marketing results. Special attention is also paid to identifying the drivers of marketing strategy performance and key areas of business marketing firm strategy implementation. We also includes a series of case studies tailored to the business marketing environment. Over the past two decades, relationship marketing has expanded its scope from pure transactional analysis to a key dimension in forming a business strategy. Against this background, this training identifies the most important drivers for building customer relationships. This becomes clearer when the context is a business-to-business (B2B) sales relationship. This training explores some of the most important factors in B2B relationship marketing and their importance to corporate marketing management. B2B marketing is marketing that treats individual companies and their decision makers as customers (business-to-business marketing), rather than marketing that treats individual consumers as customers (B2C or business-to-consumer marketing). If B2B wants to compete online, it must implement a successful marketing strategy. Your marketing strategy should include multiple channels and methods to most effectively reach and engage your target audience. Managing customer experience has become a key priority for marketing executives and researchers. Business-to-business customers represent a lucrative and complex market that deserves a separate analysis. Marketers seeking to serve the needs of organizations rather than households face specific challenges and opportunities. This corporate business marketing training provides an ideal platform to deepen students’ understanding of the competitive realities of global markets, customer relationship management and cross-sectional decision-making processes, supply chain management, e-commerce, and related fields. These core content areas resonate with business stakeholders and directly address important educational priorities. Second, the training provides a perfect tool for examining the unique characteristics of the high-tech market and identifying the unique challenges facing marketing strategies in this field. E-commerce is also entirely within the category of commercial markets. In fact, the opportunity for e-commerce in the business-to-business market is estimated to be many times larger than the opportunity that exists in the business-to-consumer market. This training highlights the similarities between consumer goods and business-to-business marketing and details where to start. Special attention is given to market analysis, an organization’s purchasing behavior, customer relationship management, supply chain management, and the subsequent adjustment of elements of marketing strategies used to reach an organization’s customers.
OUR TRAINING COURSE CONTENT AT A GLANCE
Managing the Marketing Process and Marketing Planning
- Research and Selection of Target Market.
- Analyzing Marketing Opportunities
- Types of Analysis to Identify Market Opportunities.
- Developing Marketing Strategies
- B2B Email Marketing
- Best Practices for B2B Email Marketing.
- B2B Digital Marketing
- B2B Content Marketing
- B2B Social Media Marketing
- Planning, Implementation, and Control of Marketing Plans (Marketing Mix).
- Alternative Marketing Mixes
- Emerging Trends in Business Marketing Management.
- The Buyer’s Journey
- Phases of the Buyer Journey
- Buyer’s Journey Mapping.
Marketing Information Systems and Marketing Research
- Introduction
- Proficiency in the Business of Advertising and Marketing.
- Components of a Marketing Database’s Operating System.
- Gathering, Storing, Analyzing, and Distributing Valuable Marketing Data.
- Market Segmentation and Targeting.
- Targeting and Segmentation of Markets.
- Relationship Marketing
- Brand Management
- Customers Alone Aren’t the Only Ones Affected By a Brand’s Management.
Developing Testing and Launching New Products and Services
- Seven Stages in the New Product Development Process.
- Importance of Strategic Product Launching.
- How to Develop SMART Goals?
- The Advantages of a New Product Launch
Managing Products through Their Product Life Cycle
- A Clear Explanation of Product Lifecycle Management (PLM).
- The Benefits of Product Lifecycle Management.
- A Brief History of Product Lifecycle Management (PLM).
- Product Life Cycle Stages.
- Stages of the Product Life Cycle
- Product Life Cycle Scenarios.
- A System of Artificial Intelligence (AI).
- Use of the Product’s Entire Life Cycle.
- Product Lifecycle Influences.
- Advances in Technology.
- Money’s Forces.
- Conducting Market Research to Assist With a Product Launch.
- Market Development.
- Market Introduction
- Difficulties in the Initial Phase.
- Product Lifecycle Administration
- The Factors Influencing Market Growth.
- Maturity.
- Positive Qualities of the Mature Stage.
- Market Decline
- Product Lifecycle Administration.
- Importance of the Product Life Cycle.
Designing Pricing Strategies and Programs
- Five Levels of Strategic Pricing.
- Retainer Pricing.
- The Advantages and Disadvantages of Retainer Payments.
- Implementing Retainer Pricing in Seven Simple Steps.
- Value-Based Pricing.
- Cost-Plus Pricing vs. Value-Based Pricing.
- Package Pricing.
- Increasing the Value of Bundled
- Products May Result in Reduced Sales.
- Bundled Pricing vs. Tied Selling.
- How to Describe a Bundle Pricing Strategy.
- How to Combine Prices.
Managing Retailing and Wholesaling
- Introduction
- Deciding on Company’s Market Value Proposition.
- Selecting the Best Channel Design for Retailing and Wholesaling.
- Factors to Consider While Selecting a Channel of Distribution.
- Nature and Size of the Manufacturing Unit.
- Benefits of a Good Channel Design.
- Challenges Facing a Channel Design.
- Logistics Management.
- Benefits of Logistic Management.
- Challenges of Logistic Management.
Designing Communication and Promotion-Mix Strategies
- Strategies of the Promotional Mix.
- What Is the Intention of Your Marketing Mix?.
- Your Promotional Combination.
- Analytic Thinking
- Advertising
- Public Relations
- Sales Promotions
- The Benefits of Using a Marketing Strategy.
- Direct Marketing.
- Achievement of the Planned Objective.
- Evaluate the Program’s Efficacy and Make Any Necessary Changes.
- The Four Ps of Marketing.
Implementing Marketing Programs
- Who Are The Client Personas Aimed at By Your Marketing Campaigns?.
- The Advantages of an Effective Marketing Implementation Strategy.
- Setting Realistic Expectations for Marketing Strategies.
- Setting Objectives and Implementing Five Different Digital Marketing Strategies.
- Social Media Marketing.
- Emailing Prospective Customers.
- Review of the Marketing Plan.
- How To Examine Your Marketing Strategy.
- Identification of Resources.
- Getting Project Planning Software.
- Documentation of the Marketing Strategies.
- How To Establish Content Objectives for Each Phase.
- How To Plan the Amplification Channels.
- How To Create a Publication Schedule.
- The Benefits of a Documented Market Strategy.
- Creating Workflow.
- Method for Creating Workflows.
- Managing Marketing Project
- Measuring Results.
Controlling Market Activities
- Market Control Techniques.
- Behavioral Analysis (Customer Buying Criteria).
- Behavioral Analysis (Purchase Process and Patterns).
- Customer Demographics.
- Testing Research.
- Controlled Experimentation.
- Observational Studies.
- Correlation/Causation
- Non-Experimental Designs.
- Survey.
- Case Study/Casuistry
- Qualitative Analysis.
- Customer Feedback.
- Complaints.
- Types of Marketing Control.
- Management by Objectives; the Heart of Annual Plan Control.
Multidimensional Scaling
- What Precisely is Multidimensional Scaling?.
- MDS Incorporation.
- Genus and Subtypes.
- Multidimensional Scaling vs. Factor Analysis.
- Trends in MDS.
- Multidimensional Scaling in Business.
- Application of Multidimensional Scaling in Market Research.
- Facts and Figures about Multiple Sclerosis.
- The Performance of Multidimensional Scaling.
- Choosing the Number of Dimensions to Include.
- Assessing MDS’s Dependability and Correctness.
- The Purpose of Multidimensional Scaling.
- Multidimensional Scaling Applications.
- Characteristics of Multidimensional Scaling.
And many others, you will learn many things in this powerful training which I can't mention here.
NOTE -: Our step by step training materials is well details, come with pictures and illustrations that even a dummies can understand it. The training materials is an electronic version which you can read on your Android phone, iphone, iPad and computer system. We are still going to train you one on one live online through WhatsApp and others, we are going to train you with step by step training materials, audio, pictures and text. We will train you till you become a professional in Business To Business (B2B) Marketing. Our step by step Business To Business (B2B) Marketing Training Materials is enough to make you a professional in Business To Business (B2B) Marketing field..
This professional training cost more than 400,000 naira, but we are going to give it out for just 150usd only. The training fee is just 150usd only. The training fee cover your step by step Business To Business (B2B) Marketing Training materials, certificate and training. To register for the training, you can Register Here or Whatsapp, call or message us on 2349077269910 - 2347068895656. You can also email us at indigenousi.tsolution1@gmail.com to register. Your certificate will also be mail to you after completion of the training program. Register today and learn the complete A to Z guide of Business To Business (B2B) Marketing.
